Client:
Role
Visual Designer & Illustrator
Before AI could generate an illustration in seconds, accessing quality visual content was a privilege. If you weren't a designer or illustrator, your options were stock libraries full of generic, soulless imagery that all looked the same. The same faceless characters. The same sterile compositions. The same feeling of nothing.
The design community was asking for something different, illustrations with personality, with cultural range, with the kind of warmth that made products feel human. Blush was built to answer that, and I joined the team to help make it real.
I love when design starts with a story.
I designed four original illustration collections for the platform, each built as a complete visual system, not a set of isolated assets, but a cohesive world with its own characters, color language, and emotional range that designers, developers, and non-designers alike could customize and use freely.
What made this work meaningful wasn't just the craft, it was where it went. What made this work meaningful wasn't just the craft, it was where it went. Global companies, startups, indie makers, and non-designers used these collections in homepages, mobile apps, presentations, social campaigns, and editorial pieces. The messages kept coming: people sharing what they'd built, thanking me for making something that finally felt like them.
In an era before generative AI, creating accessible, flexible, personality-driven illustration systems required thinking like both an artist and a designer, analyzing how and where each collection would actually be used before a single line was drawn.
A good example of that is the "Stuck at Home" collection I released during COVID. The timing was intentional: the entire collection was built around staying home and everyday domestic moments, and it resonated immediately.
The same thinking shaped the Sticker Collection. After noticing that more people were working from home and spending their days in docs and decks, I saw a clear gap, they needed compact, expressive spot illustrations that worked at small sizes. So I built exactly that.
Joining Blush also meant joining a team. I had the opportunity to lead a small design group, contributing not just as an illustrator but as someone who understood how creative systems scale and how to help others work within them.