Float Brand system
Reach:
5 min
Client:
Figure
Time:
Role
Figure
Figure needed a website that could match the sophistication of their work in robotics. They were looking for a clean, future-focused platform that clearly explained their mission and capabilities to investors, press, and potential hires.
Starting point
Their original site was extremely minimal but lacked depth. It didn’t tell a story or offer enough structure to communicate the scale of what they were building. It also needed major improvements in mobile performance and accessibility.
Problem solving
I focused on combining clarity with ambition—making the complex feel simple and approachable. I restructured the content around key user needs and built a visual framework that could scale as their story evolved.
Implimentation
Using a modular system, I designed and developed a site that was light, fast, and precise. I incorporated subtle motion, clean layouts, and a calming color palette that reflected both the tech and the people behind it.
The site now does a much better job telling Figure’s story. It’s easier to navigate, more informative, and visually aligned with their brand. The team saw a rise in inbound interest, especially from potential hires and investors.
Next project
Italy meetup branding 2024
