Redesigning Float's Homepage
Reach:
4 mins read
Client:
Float
Time:
Role
Float
Float's homepage is the company's primary digital touchpoint, serving over 150,000 visitors each month. As the platform evolved, the website needed to communicate Float's growing capabilities more clearly while creating a stronger foundation for future marketing initiatives.
Starting point
Over time, Float's homepage had become increasingly difficult to scale.
New features, products, integrations, and marketing initiatives had been added over several years, resulting in a page that felt fragmented and harder to navigate.
The hero section required significant scrolling before visitors could fully understand what Float was, while many of the platform's most valuable capabilities remained buried further down the page.
At the same time, the visual language no longer reflected the direction the company was heading.
Problem solving
The redesign explored multiple layout and visual directions focused on balancing clarity, scalability, and a stronger representation of the product’s growing capabilities.
Implimentation
We rebuilt the site from scratch using a flexible, component-based approach.
The redesign leaned into bold typography, generous spacing, and subtle motion, with an intuitive layout that let the content breathe and made navigation seamless.
Today, Float’s homepage reaches over 150k per month and serves as the company’s primary digital touchpoint.
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