Rivian
Reach:
7 min
Client:
Rivian
Time:
Role
Rivian
As Rivian scaled, they needed a digital experience that reflected the same level of innovation as their vehicles. I worked with them to reimagine their website as a faster, more immersive, and more intuitive experience.
Starting point
The original site was heavy—rich visuals, but slow load times and disjointed user flows. It was difficult for users to compare models, learn about the tech, or connect with the brand’s sustainability message in a meaningful way.
Problem solving
I started by auditing the performance and content structure. From there, I simplified navigation, rewrote key sections, and introduced a visual system that balanced tech, emotion, and clarity.
Implimentation
I designed a streamlined experience that works beautifully across devices. Interactive modules highlight vehicle features, while the updated layouts keep things fast, responsive, and easy to update internally.
The redesigned site loads faster and feels more refined. Users now spend more time exploring features and are more likely to complete key actions. The result is a site that finally matches the quality of Rivian’s products.
Next project
Italy meetup branding 2024
